Nov. 17.  With Black Friday sales starting earlier this year and most consumers planning to shop online rather than in-store, the personal-finance website WalletHub today released its report on 2021’s Best Places to Shop on Black Friday.

WalletHub surveyed nearly 5,000 deals from 21 of the biggest U.S. retailers’ 2021 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as appliances, jewelry and toys.

To read the full WalletHub report, click here.

Here are some highlights:

Best Black Friday Retailers, average percent discount 

1. Macy’s (58.51%)

2. JCPenney (57.63%)

3. Belk (56.69%)

4. Kohl’s (49.32%)

5. Office Depot and OfficeMax (42.85%)  

6. Lenovo (40.29%)

7. Nordstrom (33.21%)

8. Walmart (31.60%)

9. HP (31.34%)

10. Big Lots (29.19%)

Macy’s has the highest overall discount rate at 58.51%, with Ace Hardware the lowest at 11.73%.

The overall average discount for Black Friday is 32%. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.