Birkdale Village announces five new tenants April 20. Photo | Staff photo
April 20. Five new retailers coming to Birkdale Village: Anthropologie, Evereve, Lilly Pulitzer Monkee’s and Southern Tribe.
Also Girl Supply will be closing next month but Girl Tribe will be coming back in a new location. No word on that location or what’s going into the vacated space.
These retailers come as part of North American Properties and Nuveen Real Estate’s strategy partners to restore the 20-year-old mixed-use destination’s regional prominence.
This year, the joint venture partners are on track to celebrate 17 new tenant openings, legacy brand relocations/expansions and storefront remodels.
“Our goal from the onset of this redevelopment project has been to create an environment that guests love and want to return to – that starts with striking the right balance of shopping an dining options,” Adam Schwegman, partner and executive vice president of leasing at NAP. “The increases we’re seeing in foot traffic and tenant sales is proving the modernized guest experience we’ve curated at Birkdale is working,
“We currently have so much demand from prospective retailers and restaurants that we’re nearly out of space.”
NAP is sorting through a list of tenants interested in the two kiosks near the movie theater that are open. These are shorter time leases, as was the lease with Girl Supply.
With moves in place, there’s an open chairs at the Lululemon location. Lululemon moves into the Victoria’s Secret spot as Lululemon moves into the Victoria’s Secret space, while Victoria’s Secret moves the former Loft space.
Getting the right retailers in the right space is a process with lots of moving parts. NAP hopes the construction that comes along with new tenants will be completed this year. Work has started on bartaco construction already, for example.
The latest leases
– Anthropologie: Anthropologie, which moves into the Banana Republic space, is a lifestyle brand known for its in-store shopping experience. This will its third regional location. The brand boasts in-house designed products and best-in-market partners in apparel shores, accessories, beauty, home decor, furniture and bridal.
— Evereve: Recognized for its personalized styling experience and outstanding customer service, Evereve is one of the fastest-growing women’s fashion retailers in the country. Its carefully curated product selection includes a mix of on-trend pieces from labels like Citizens of Humanity and Michael Stars. The Birkdale Village location will be the second in North Carolina.
Lilly Pulitzer: The team behind this iconic fashion brand is excited to bring its authentic Palm Beach roots paired with hand-painted prints, happy custom colors, and sunny state of mind to Birkdale Village, which will be home to one of two Lilly stores in the Charlotte area. Lilly Pulitzer and Southern Tide will split the space Charming Charlie occupied.
Monkee’s: Huntersville local Kim Dawsey will own and operate Monkee’s of Lake Norman at Birkdale Village, the 14th North Carolina location for the Tar Heel State-headquartered franchise. The boutique, known for its always-in-style, upscale designer fashion, will offer an exceptional collection of ladies shoes, clothing, and accessories. Monkee’s will be going into the old Janie & Jack space.
Southern Tide: Founded in 2006, Southern Tide is a clothing brand that designs high-quality, coastal apparel for men, women, and children. Inspired by the ocean, the brand is known for its attention to detail, commitment to craftsmanship and passion for creating feel-good, lasting memories. Southern Tide at Birkdale Village is first-to-market.
These concepts join many others still to come along the Parkway, like bartaco, Drybar, Foxcroft Wine Co., The Cheesecake Factory and The Good Wurst Co.
Additionally, NAP has signed a 10-year lease renewal with Victoria’s Secret, which is relocating to the former Loft space. Since taking over leasing responsibilities at Birkdale Village in November 2020, NAP has completed 35 transactions.
